Price Match Promise
Last updated: April 2026
Choosing a keepsake for a loved one is a deeply personal decision, and we believe that cost should never be a barrier. If you find the same product available for less from another UK funeral director, we will happily match that price — so you can focus on what matters most.
Our Promise
We are committed to offering the very best value on every cremation urn, keepsake and piece of ashes jewellery in our collection. If you find an identical product — the same make, size, colour, specification and model number — advertised at a lower price on any other UK funeral director's website, we will match that price.
Price matching is available before purchase only. Simply get in touch with a link to the lower price and our friendly team will take care of the rest.
How to Request a Price Match
We have kept the process as straightforward as possible so that you can spend your time on the things that matter.
- Find the same product at a lower price on another UK funeral director's website.
- Contact us with a link to the competitor's product page.
- One of our professional and friendly team members will verify the price and confirm the match — usually within the same working day.
Conditions
To ensure fairness for all of our customers, the following conditions apply to every price-match request:
- The product must be identical in every respect — including make, size, colour, specification and model number (SKU).
- Both we and the competitor must have the item in stock and available for delivery at the time of your request.
- The competitor must be a UK-based funeral director with a physical office premises.
- We must be able to independently verify the advertised price, stock availability and, where relevant, your eligibility to purchase from the competitor.
- The lower price must be offered on identical terms, including any applicable delivery charges.
Exclusions
Our price-match promise covers publicly available prices on competitor websites. The following are not eligible:
- Sale, clearance or end-of-line items.
- Delivery charges — the price match applies to the product price only.
- Exclusive or restricted discount codes, including those for staff, students, NHS Blue Light card holders or similar schemes.
- Trade prices or prices available only through a paid membership, subscription or loyalty programme.
- Prices offered by third-party marketplace sellers (e.g. Amazon Marketplace, eBay).
- Obvious pricing errors on competitor websites.
We reserve the right to decline a price-match request where we reasonably suspect fraud or unauthorised reseller activity.
Contact Us
If you have found a lower price or have any questions about our price-match promise, please do not hesitate to get in touch. We are here to help.
Found a lower price?
Our team will be happy to look into it for you.