Ford Mears Memorial Shop

Privacy Policy

Last updated: November 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

01

Interpretation & Definitions

The words of which the initial letter is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Account - a unique account created for You to access our Service or parts of our Service.

Company - Hampshire Memorials Ltd, trading as FM Shop, 113 Reading Road, Yateley, Hampshire, GU46 7LR (referred to as "the Company", "We", "Us" or "Our"). For the purpose of the GDPR, the Company is the Data Controller.

Cookies - small files placed on Your Device by a website, containing details of Your browsing history among other uses.

Country - United Kingdom.

Data Controller - for the purposes of the GDPR, refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.

Device - any device that can access the Service such as a computer, mobile phone or digital tablet.

Personal Data - any information that relates to an identified or identifiable individual. For the purposes of the GDPR, this means any information relating to You such as a name, identification number, location data, online identifier or factors specific to Your physical, physiological, genetic, mental, economic, cultural or social identity.

Service - the Website.

Service Provider - any natural or legal person who processes data on behalf of the Company to facilitate or provide the Service, perform related services, or assist in analysing how the Service is used. For the purpose of the GDPR, Service Providers are considered Data Processors.

Usage Data - data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (e.g. the duration of a page visit).

Website - Ford Mears & Partners, accessible from fordmears.uk

You - the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service. Under GDPR, You may also be referred to as the Data Subject or the User.


02

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service. It may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.


03

Tracking Technologies & Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyse Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. We use both Session and Persistent Cookies for the purposes set out below:

Essential Cookies

Session

Required to provide services, authenticate users and prevent fraudulent use of accounts.

Notice Acceptance

Persistent

Identify whether users have accepted the use of cookies on the Website.

Functionality Cookies

Persistent

Remember choices such as login details or language preference for a more personal experience.

For full details about the cookies we use and your choices regarding cookies, please visit our Cookie Policy.


04

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account - to manage Your registration as a user of the Service and give You access to different functionalities available to registered users.
  • For the performance of a contract - the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You - by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products or contracted services, including security updates.
  • To provide You with news, special offers and general information about other goods, services and events similar to those that you have already purchased or enquired about, unless You have opted not to receive such information.
  • To manage Your requests - to attend and manage Your requests to Us.
  • To deliver targeted advertising - We may use Your information to develop and display content and advertising tailored to Your interests and/or location and to measure its effectiveness.
  • For business transfers - We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganisation, dissolution, or other sale or transfer of some or all of Our assets.
  • For other purposes - such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

Sharing Your Personal Information

We may share Your personal information in the following situations:

  • With Service Providers - to monitor and analyse the use of our Service, to advertise on third-party websites to You after You visited our Service, for payment processing and to contact You.
  • For business transfers - in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates - in which case we will require those affiliates to honour this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners - to offer You certain products, services or promotions.
  • With other users - when You share personal information or otherwise interact in public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent - We may disclose Your personal information for any other purpose with Your consent.

05

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.


06

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This means that this information may be transferred to - and maintained on - computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of Your data and other personal information.


07

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

08

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.


09

Service Providers & Third Parties

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council.

Invisible reCAPTCHA

We use an invisible captcha service named reCAPTCHA, operated by Google. The reCAPTCHA service may collect information from You and from Your Device for security purposes. The information gathered by reCAPTCHA is held in accordance with the Privacy Policy of Google.

Google Places

Google Places is a service that returns information about places using HTTP requests, operated by Google. Google Places may collect information from You and from Your Device for security purposes. The information gathered is held in accordance with the Privacy Policy of Google.


10

Behavioural Remarketing

The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognise Your Device and understand how You use our Service so that We can improve our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You.

These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:

  • Measure and analyse traffic and browsing activity on Our Service
  • Show advertisements for our products and/or services to You on third-party websites or apps
  • Measure and analyse the performance of Our advertising campaigns

Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. You can use the following third-party tools to decline the collection and use of information for interest-based advertising:

You may also opt out of all personalised advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalisation (Android).

Google Ads (AdWords)

Google Ads remarketing service is provided by Google Inc. You can opt out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page. Google also recommends installing the Google Analytics Opt-out Browser Add-on. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

Google Ads enhanced conversions

If you accept marketing cookies and then place an order, our website sends Google a hashed version of the email address and phone number you gave at checkout. Hashing scrambles the details into a code that can't be turned back into the original. Google matches this code against signed-in Google accounts to tell us whether one of our adverts led to the purchase. We don't send these details at all if you decline marketing cookies, and you can change your choice at any time with the Cookie Settings link at the foot of every page.

Bing Ads Remarketing

Bing Ads remarketing service is provided by Microsoft Inc. You can opt out of Bing Ads interest-based ads by following their instructions. You can learn more about the privacy practices of Microsoft by visiting their Privacy Policy page.


11

GDPR Privacy

Legal Basis for Processing

We may process Personal Data under the following conditions:

  • Consent - You have given Your consent for processing Personal Data for one or more specific purposes.
  • Performance of a contract - Provision of Personal Data is necessary for the performance of an agreement with You and/or for any pre-contractual obligations thereof.
  • Legal obligations - Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
  • Vital interests - Processing Personal Data is necessary in order to protect Your vital interests or of another natural person.
  • Public interests - Processing Personal Data is related to a task carried out in the public interest or in the exercise of official authority vested in the Company.
  • Legitimate interests - Processing Personal Data is necessary for the purposes of the legitimate interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your rights. You have the right under this Privacy Policy, and by law if You are within the EU, to:

  • Request access to Your Personal Data - the right to access, update or delete the information We have on You. Whenever possible, you can do so directly within Your account settings section. This also enables You to receive a copy of the Personal Data We hold about You.
  • Request correction of the Personal Data that We hold about You - You have the right to have any incomplete or inaccurate information corrected.
  • Object to processing of Your Personal Data - this right exists where We are relying on a legitimate interest as the legal basis for Our processing. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.
  • Request erasure of Your Personal Data - You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
  • Request the transfer of Your Personal Data - We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. This right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.
  • Withdraw Your consent - You have the right to withdraw Your consent on using Your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. You also have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data.


12

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.



14

Changes to This Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective, and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


15

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

Have a question about your data?

Our team is happy to help with any privacy enquiry.

Email Us